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Die vorliegende Dissertation behandelt die Qualität von Prozessmodellen.
Vor diesem Hintergrund haben Experteninterviews mit Forschungs- und Praxispartnern zur Entwicklung und Evaluierung eines Ordnungsrahmens zur Qualitätsbestimmung von Prozessmodellen beigetragen.
Die Ergebnisse zeigen, dass unter anderem die Einsatzzwecke der Prozessmodelle sowie die mit den Prozessmodellen in Berührung kommenden Personengruppen differenziert betrachtet werden müssen, um Auswirkungen auf die Prozessmodellqualität untersuchen zu können.
This dissertation examines the overarching research question of how the suppliers’ brand management in the form of brand identity, brand culture, and brand essence influences buyer-seller relationships in three independent essays.
In Essay 1, I address the structure, capabilities, and outcomes of brand identity from a supplier perspective. Through qualitative interviews with suppliers, I examine how widespread the concept of brand identity is in practice and what exactly practitioners understand by it. Going further, I look at what capabilities and conditions are necessary for brand identity to be successful and what outcomes suppliers hope to achieve. Using an Information-Display-Matrix (IDM) test and a sample of Master of Business Administration (MBA) students, I examine the relevance of brand functions in more detail.
In Essay 2, I use a dyadic dataset with matched buyer-seller dyads to examine the causes and effects of perceptual congruence and incongruence of brand culture strength on the buyer-seller relationship, while considering relationship-specific investments and interaction mechanisms as moderating effects. I show that congruence and incongruence have different effects on customer loyalty and price sensitivity and that these are strongly context-dependent.
In Essay 3, I deal with brand essence strength interactions and their effects on the buyer-seller relationship. I use a dyadic dataset with matched buyer-seller dyads to show how brand essence strength influences customer loyalty and customer profitability, and how it interacts with key customer attitudes and other important buyer-seller relationship closeness indicators.
This dissertation makes a significant contribution to the literature on brand identity, brand culture, and brand essence in buyer-seller relationships. Furthermore, my dissertation offers practical implications for managers at B2B suppliers who (re)shape their brand management with a focus on the inner parts of the brand.
1. IT-Exposure and Firm Value: We analyze the joint influence of a firm’s information technology (IT)-Exposure and investment behavior on firm value. Estimating a firm’s (partial) IT-Exposure allows for distinguishing between firms with a business model that is challenged by IT above and below market average. Hence, we estimate the annual IT-Exposure of a firm using a 3-factor Fama-French model extended by an IT-proxy. Subsequently, we analyze the relationship with Tobin’s Q in a panel data context, accounting for the relationship between IT-Exposure and investments proxied by R&D as well as CapEx. We use more than 48,000 firm-year observations for firms in the Russell 3000 Index covering the period 1990 to 2018. Although IT-Exposure has a negative impact on firm value, this discount can be overcompensated by up to 2.1 times by sufficient investments through R&D and CapEx, giving a firm with an average Tobin’s Q a premium of 14.8% to 19.2%, while controlling for endogeneity.
2. Corporate Social Responsibility, Risk, and Firm Value: An Unconditional Quantile Regression Approach: This paper examines the impact of corporate social responsibility (CSR) on firm risk, comprising total risk, idiosyncratic risk, and systematic risk, as well as firm value. We focus on analyzing the interrelationships along the entire distribution of the dependent variables, thus estimating an unconditional quantile regression (UQR). The analysis is based on CSR scores from Refinitiv and MSCI, using up to 12,013 firm-year observations over the period 2002 to 2019 for all U.S. companies listed on NYSE, NASDAQ, and AMEX. UQR reveals strongly heterogeneous effects along the unconditional quantiles of the dependent variables, which are reflected in sign changes, magnitude and significance variations. For CSR we find a risk-reducing as well as value-enhancing effect. When applying fixed effects OLS, we can just partly confirm the risk-reducing and value-enhancing effect of CSR shown in the literature.
3. Heterogenous Effects of Religiosity on Firm Risk and Firm Value: An Unconditional Quantile Regression Approach: This paper examines the impact of religiosity on firm risk, comprising total risk, idiosyncratic risk, and systematic risk, as well as firm value. We focus on analyzing the interrelationships along the entire distribution of the dependent variables, thus estimating an unconditional quantile regression (UQR). The analysis is based on all U.S. companies listed on NYSE, NASDAQ, and AMEX for the period from 1980 through 2020. UQR reveals strongly heterogeneous effects along the unconditional quantiles of the dependent variables, which are reflected in sign changes, magnitude and significance variations. Overall, the risk-reducing effect of religiosity is more pronounced in the higher quantiles of the distribution. We further observe a value-reducing as well as value-enhancing religiosity effect. When applying fixed effects OLS, we can confirm the risk-reducing and non-existing value effect of religiosity shown in the literature. The robustness of our results is underpinned by a battery of additional tests.
This dissertation uses four studies to examine the context-contingent strategic factors that are critical to the success of digital transformation strategies from the perspectives of capital markets, incumbents, and start-ups. It focuses on a better understanding of (1) digital innovations and their quantitative evaluation, (2) power disruptions in digitally servitized supply chains, (3) strategic measures and dynamics in digital B2B platform markets, and (4) strategizing by data-driven start-ups in digitalized business networks.
Digital platforms consist of technical elements such as software and hardware and associated social elements such as organizational processes and standards. When such social or technical elements seem logical individually but inconsistent when juxtaposed they form tensions. Prior research on platforms often focused on individual elements of digital platforms but neglected possible related and conflicting elements which offers limited insight about underlying tensions. While some studies on platforms considered tensions, they largely assumed that centralized platform owners being responsible for responding to tensions, neglecting collective response mechanisms in blockchain-based decentralized autonomous organizations (DAOs) where decentralized participants typically respond to tensions. The examination of tensions in the context of centralized platforms and decentralized autonomous organizations offers an opportunity to surface conflicting elements that form novel types of socio-technical tensions which require collective and technology-enabled response mechanisms. This thesis explored what tensions exist in centralized and decentralized digital platform contexts and how platform participants can respond to selected tensions. For this purpose, this thesis comprises five essays that employ multiple different research methods including interviews analyzed by using techniques of grounded theory, qualitative meta-analysis of published case studies, and systematic literature reviews. The findings derived from all five essays contribute to a better understanding of tensions in digital platforms. In particular, this thesis (1) offers a lens for analyzing platforms as collective organizations in which tensions arise at the collective meta-organizational level requiring collective responses, (2) identifies new tensions and response mechanisms related to generativity and collectivity, and (3) points to a novel category of socio-technical tensions that are especially salient in digital platforms.
Blockchain technology enables the automated recording of information and execution of contract content – utilizing so-called Smart Contracts – without relying on trusted intermediaries (Beck et al., 2016). A blockchain is best described as a decentralized digital ledger (Atzori, 2015). The decentralized data storage on the blockchain makes the recorded information tamper-proof and creates transparency along the value chain. Therefore blockchain changes fundamentally the way data and information are processed (Al-Jaroodi & Mohamed, 2019; Avital et al., 2016). This has given rise to numerous use cases for blockchain in a wide range of industries.
Fundamentally, blockchain technology can be used at any time when information needs to be stored in an automated and tamper-proof manner (Crosby et al., 2016). In the financial industry, blockchain helps to automate peer-to-peer transactions. This makes middlemen obsolete, which can reduce transaction costs (Cai, 2018). In the public health sector, blockchain is primarily used for decentralized storage of patient records. By using blockchain technology, these patient records are secured against manipulation and unauthorized access by third parties (Mettler, 2016). Another interesting use case can be seen in the electricity market. Blockchain technology makes it possible to integrate micro producers of electricity, such as private households, into the power grid in a cost-efficient way (Cheng et al., 2017). However, blockchain technology also offers several applications in the creative industries to support the daily work of professionals.
The term creative industries encompasses industries and sectors which hold intellectual property at the core of their value creation (Caves, 2000). According to DCMS (1998),creative industries include not only classic art sectors such as fine art, painting or crafting, but also areas such as marketing, game developing, film and video or music. As the main drivers of innovation, the creative industries have a steadily increasing influence on the overall economic impact. Often, ideas, products and services from the creative industries ultimately flow into other areas, such as the automotive sector, and support them in achieving their entrepreneurial goals (Banks, 2010; Jones et al., 2004). In order to continuously maintain the position as an innovation driver, a certain form of organization has prevailed in the creative industries.
For the creative industries to react flexibly to new requirements and a constantly changing environment, work is usually carried out as project-based (DeFillippi, 2015). For this purpose, the teams of the project-based organization are predominantly formed using freelancers who are specialists in the required field. As a result, many recurring organizational activities arise, such as contracting, team finding or onboarding (DeFillippi, 2015; Eikhof & Haunschild, 2006). Therefore, professionals from the creative industries have to spend significant time on activities that do not serve their core task of creating intellectual property. These tasks not only reduce the efficiency of their work, but also hinder their creative flow (Foord, 2009; Hennekam & Bennett, 2016). In this regard, blockchain represents a promising technology to support professionals in the creative industries.
For the creative industries, blockchain is primarily used to automate formal processes and secure intellectual property rights (O’Dair, 2018). Blockchain technology enables artists and creatives more freedom for their own creative activities. By automating repetitive activities, professionals from the creative industries are freed from typical management tasks (Arcos, 2018; Cong & He, 2019). Furthermore, for the first time, intellectual property can be secured in a cost- and time-efficient way by utilizing blockchain technology. This is made possible by the decentralized nature of the blockchain, which makes subsequent manipulation of the contents of the intellectual property impossible (Avital et al., 2016; Beck et al., 2016; Regner et al., 2019). Ultimately, the use of so-called Non-Fungible Tokens (NFTs) create the opportunity for artists and creatives to sell unique digital art (Regner et al., 2019). Thus, blockchain generates entirely new ways for creative industries to organize their projects and opens new markets to sell their work. While several use cases of blockchain technology can be identified in the creative industries, the widespread use of blockchain is still lacking.
So far, no Blockchain service or blockchain application has managed to take a dominant market position in the creative industries. At first sight, this seems surprising since artists and creatives could fundamentally benefit from this technology. At the same time, professionals from the creative industries would not be dependent on middlemen or central entities. This circumstance gave the impulse for the research presented in this thesis. I was able to identify that professionals from the creative industries are still underutilizing blockchain technology for three main reasons: (1) When using blockchain technology, professionals from the creative industries experience strong resistance from their stakeholders, who want to prevent the use of blockchain. (2) The perceived constraints by artists and creatives in using blockchain still deter many from using this technology extensively. (3) Several blockchain applications lack a persuasive design, resulting in many artists and creatives continue to prefer conventional services and products.
Data is an important resource in our economy and society, substantially improving overall business efficiency, innovativeness and competitiveness, and shaping our everyday lives. Yet, to leverage the data's full potential, its access and availability is vital. Thus, data sharing across organizations is of particular importance. This thesis examines the role of data sharing in the digital economy and contributes to a better understanding why data sharing matters, why it is still underutilized, and how data sharing can be encouraged. Thereby, the thesis contributes to the ongoing academic debate as well as the practical and political efforts on how to promote data sharing.
The thesis is comprised of three studies. Study 1 examines personal data sharing among (competing) online services. Particularly, it investigates the consequences of Article 20 in the General Data Protection Regulation (GDPR, May 2018), ensuring the right to data portability. This relatively new right allows online service users to transfer any personal data from one service provider to another. Focusing on a) the amount of data provided by users and b) the amount of user data disclosed to third party data brokers by service providers, the study investigates the right to data portability's effect on competitiveness and consumer surplus. Study 2 and Study 3 focus on non-personal data sharing among competing firms. Study 2 examines the literature to identify and classify barriers to non-personal, machine-generated data sharing. The study explains firms' reluctance to sharing data and discusses policy and managerial implications for overcoming the data sharing barriers. Study 3 focuses on data sharing via platforms. It investigates the Business-to-Business (B2B) data sharing platform design implications for promoting industrial data sharing. In particular, Study 3 investigates the dimensions control and transparency regarding their effect in eliciting cooperation and encouraging data sharing among firms.
In summary, this thesis examines and reveals how access and availability of data can be increased through creating beneficial data sharing conditions in B2B relationships. Particularly, the thesis contributes to the understanding of a) the implications of data sharing laws, defined in the GDPR for personal data and b) the challenges and measures of the not yet successfully established, non-personal data sharing.
Over the last decades, ongoing advancements in information technology (i.e., Internet and mobile devices) have expanded a firm’s ability to communicate and interact with consumers and hence, create the potential of building sustainable relationships. Tailoring offerings through (1) consumer-initiated customization and (2) firm-initiated personalization is considered a key driver of long-term consumer relationships. As technologies continue to evolve, the opportunities for tailored marketing expand and enable new technology-driven business models that help to leverage customization and personalization and strengthen customer relationships in the era of the digital economy.
Across three independent essays, the purpose of this dissertation is to answer the overarching research question of how innovative technology-driven business models versus traditional business models in the domains of customization and personalization influence consumer behavior. Thereby, this dissertation contributes to an understanding of challenges and opportunities of innovative customization and personalization business models with the ultimate goal of enabling their successful diffusion in the marketplace.
Specifically, in Essay 1 and Essay 2, I investigate an innovative business model located in the realm of customization, that is, internal product upgrades (i.e., offering fee-based access to originally built-in, but deliberately restricted, optional features). Using a conceptual approach, Essay 1 provides a framework for understanding how internal product upgrades will likely influence consumers’ responses. As such, it outlines evolving challenges and opportunities of internal product upgrades and derives questions for future research. In Essay 2, I use an empirical approach to examine pitfalls of internal product upgrades in the product usage phase. Drawing on research on normative expectations and perceived ownership, this essay reveals that consumers respond less favorably to internal (vs. external) product upgrades and investigates managerially relevant boundary conditions.
Finally, Essay 3 creates novel insights into a business model in the domain of personalization. This essay examines how the increasingly prevalent data disclosure practice of firms engaging in a network with other firms to exchange consumer data, which we denote as Business Network Data Exchange (BNDE), influences consumers’ privacy-related decision-making. In particular, this essay shows that consumers are less likely to disclose personal data in BNDE (vs. traditional dyadic) data exchange settings and that immediate affective reactions are crucial in explaining consumers’ privacy-related decision-making.
Within this dissertation, I make substantial contributions at a more general level to literature on customization and personalization by comparing innovative business models to established ones. At the individual essay level, I extend existing research in the domains of product feature modifications, norm violations, and privacy-related decision making. Moreover, this dissertation provides actionable implications for managers who are facing the decision to transform their established business model into an innovative technology-driven one.
A firm's entrepreneurial orientation (EO) is its propensity to act proactively, innovate, take risks, and engage in competitive and autonomous behaviors. Prior research shows that EO is an im-portant factor for new ventures to overcome barriers to survival and fostering growth, measured by annual sales and employment growth rates. In particular, individual-level EO (IEO) is an important driver of a firm’s EO. The firm’s ability to exploit opportunities appearing in the mar-ket and to achieve superior performance depends on the employees’ skills and experiences to act and think entrepreneurially. The main objective of this dissertation is to investigate how and when employees engage in entrepreneurial behaviors at work. Building on three essays, this dissertation takes an interdisciplinary approach to employee entrepreneurial behaviors in new ventures, encompassing both entrepreneurship and gamification research. The first main contri-bution proposed in this field is a more nuanced understanding of how employee entrepreneurial behaviors help young firms cope with growth-related, organization-transforming challenges (i.e., changes in organizational culture that accompany growth, the introduction of hierarchical structures, and the formalization of processes). When new ventures grow, employees’ IEO tends to manifest in introducing technological innovations and business improvements rather than in actions related to risk-taking. Second, this dissertation reveals the relevance of self-efficacy for entrepreneurial behaviors and explores how gamification can enhance employee entrepreneurial behaviors in new ventures. Based on these findings, this dissertation contributes to EO research by highlighting the role of IEO as a building block for EO pervasiveness. This research further develops our knowledge on the use of gamification in new ventures. This cu-mulative dissertation is structured as follows. Part A is an introduction to the study of entrepre-neurial behaviors. Part B contains the three essays.
This collection of three chapters responds to today’s energy challenges. It explores innovative policy aimed to equip the energy poor with access to improved cooking energy and electricity, looking both at the demand and supply side of modern energy technologies. Concretely, it discusses mechanisms to increase uptake of off-grid solar electricity in rural Rwanda based on experimental demand measurements (Chapter 1), it studies how to diffuse improved cooking technologies in rural Senegal via supply-side mechanisms (Chapter 2), and it identifies the need to target cooking technologies in consideration of the broader household context in rural Senegal and beyond (Chapter 3).