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In three essays, this dissertation examines the past, present and future of branding in an international context, contributing to the research area of global/local brands, while also offering managers valuable insights for their branding strategies.
The first essay provides scholars and practitioners a detailed state of the art of global/local brand research and proposes promising angles for future research, especially considering major
challenges for our societies.
The second essay incorporates the segment of cosmopolitan consumers into perceived brand globalness/localness research. Theoretically grounded in the concepts of social identity theory and complexity, the essay builds on perceived brand globalness/localness to analyze how cosmopolitans arrange both their global and local orientations. Aside offering scholars a new theoretical lens regarding consumer cosmopolitanism, managers can benefit from the gained insights, if cosmopolitans are a particular target group in their business strategy.
The third and final essay meta-analytically investigates how the variables perceived brand globalness and localness materialize on various key outcome variables. At heart of this essay is a comparison of both perceived brand globalness and localness, offering scholars and practitioners valuable empirical insights on similarities and differences between their effects on outcomes such as brand quality.
The described secondary data provide a comprehensive basis for modeling conditional mean nitrogen dioxide (NO2) concentration levels across Germany. Besides concentration levels, meta data on monitoring sites from the German air quality monitoring network, geocoordinates, altitudes, and data on land use and road lengths for different types of roads are provided. The data are based on a grid of resolution 1 × 1 km, which is also included. The underlying raw data are open access and were retrieved from different sources. The statistical software R was used for (pre-)processing the data and all codes are provided in an online repository. The data were employed for modeling mean annual NO2 concentration levels in the paper "Agglomeration and infrastructure effects in land use regression models for air pollution - Specification, estimation, and interpretations" by Fritsch and Behm (2021).
Due to the advances of digitalization, firms are able to collect more and more personal consumer data and strive to do so. Moreover, many firms nowadays have a data sharing cooperation with other firms, so consumer data is shared with third parties. Accordingly, consumers are confronted regularly with the decision whether to disclose personal data to such a data sharing cooperation (DSC). Despite privacy research has become highly important, peculiarities of such disclosure settings with a DSC between firms have been neglected until now. To address this gap is the first research objective in this thesis. Another underexplored aspect in privacy research is the impact of low-cognitive-effort decision-making. This is because the privacy calculus, the most dominant theory in privacy research, assumes for consumers a purely cognitive effortful and deliberative disclosure decision-making process. Therefore, to expand this perspective and examine the impact of low-cognitive-effort decision-making is the second research objective in this thesis. Additionally, with the third research objective, this thesis strives to unify and increase the understanding of perceived privacy risks and privacy concerns which are the two major antecedents that reduce consumers’ disclosure willingness.
To this end, five studies are conducted: i) essay 1 examines and compares consumers’ privacy risk perception in a DSC disclosure setting with disclosure settings that include no DSC, ii) essay 2 examines whether in a DSC disclosure setting consumers rely more strongly on low-cognitive-effort processing for their disclosure decision, iii) essay 3 explores different consumer groups that vary in their perception of how a DSC affects their privacy risks, iv) essay 4 refines the understanding of privacy concerns and privacy risks and examines via meta-analysis the varying effect sizes of privacy concerns and privacy risks on privacy behavior depending on the applied measurement approach, v) essay 5 examines via autobiographical recall the effects of consumers’ feelings and arousal on disclosure willingness.
Overall, this thesis shines light on consumers’ personal data disclosure decision-making: essay 1 shows that the perceived risk associated with a disclosure in a DSC setting is not necessarily higher than to an identical firm without DSC. Also, essay 3 indicates that only for the smallest share of consumers a DSC has a negative impact on their disclosure willingness and that one third of consumers do not intensively think about consequences for their privacy risks arising through a DSC. Additionally, essay 2 shows that a stronger reliance on low-cognitive-effort processing is prevalent in DSC disclosure settings. Moreover, essay 5 displays that even unrelated feelings of consumers can impact their disclosure willingness, but the effect direction also depends on consumers’ arousal level.
This thesis contributes in three ways to theory: i) it shines light on peculiarities of DSC disclosure settings, ii) it suggests mechanisms and results of low-effort processing, and iii) it enhances the understanding of perceived privacy risks and privacy concerns as well as their resulting effect sizes.
Besides theoretical contributions, this thesis offers practical implications as well: it allows firms to adjust the disclosure setting and the communication with their consumers in a way that makes them more successful in data collection. It also shows that firms do not need to be too anxious about a reduced disclosure willingness due to being part of a DSC. However, it also helps consumers themselves by showing in which circumstances they are most vulnerable to disclose personal data. That consumers become conscious of situations in which they are especially vulnerable to disclose data could serve as a countermeasure: this could prevent that consumers disclose too much data and regret it afterwards. Similarly, this thesis serves as a thought-provoking input for regulators as it emphasizes the importance of low-cognitive-effort processing for consumers’ decision-making, thus regulators may be able to consider this in the future.
In sum, this thesis expands knowledge on how consumers decide whether to disclose personal data, especially in DSC settings and regarding low-cognitive-effort processing. It offers a more unified understanding for antecedents of disclosure willingness as well as for consumers’ disclosure decision-making processes. This thesis opens up new research avenues and serves as groundwork, in particular for more research on data disclosures in DSC settings.
Poverty, underemployment, lack of infrastructure, low agricultural productivity, degradation of natural resources, climate change, and eroding social cohesion are among the biggest challenges that many low and lower-middle income countries are facing. Objectives linked to addressing these pressing challenges have been ascribed to public works programmes (PWPs). These are social protection instruments which offer remuneration (in cash or kind) for vulnerable people in exchange for temporary work on labour-intensive low-skill activities with social benefits. PWPs are being implemented in around two out of three developing countries. Given the substantial amounts spent on PWPs, it is critical to know to what extent the expectations towards them are backed by evidence. This dissertation sheds light on this overarching question with three self-contained essays. The first essay synthesises the evidence from PWPs in Sub-Saharan Africa, guided by three questions: First, what can we infer from the available impact evaluations regarding the effectiveness of PWPs as a social protection instrument? Second, what do we know about the role of the wage vector, asset vector, and skills vector in this respect? Third, what can we infer about the role of design features in explaining differences in outcomes? The other two essays use empirical evidence from Malawi to address more specific questions regarding the potential of PWPs to strengthen climate resilience and the relationship between PWPs and social cohesion.
What sets the evidence synthesis in my first essay apart from existing reviews of PWPs is that it accounts for their heterogeneity by systematically differentiating results by PWP type and outcome area (income, consumption and expenditures, labour supply, food security, nutrition, asset holdings, agricultural production and techniques, and education). Programmes that offer short-term ad-hoc employment (Type 1) are distinguished from programmes that offer more predictable employment over longer periods (Type 2). For the review of impacts, this paper relies solely on (quasi-)experimental studies, but for the analysis of the role of design factors also on other literature. In line with existing reviews, my results suggest that Type 1 programmes can effectively enable consumption smoothing in the wake of acute crises, whereas in contexts of chronic poverty, Type 2 programmes perform, on balance, better. Offering complementary access to extension services in Type 2 programmes can boost impacts further. However, in all cases, evidence is too scant and mixed to safely conclude whether the higher benefits of costlier PWP types justify the cost premium.
The second essay investigates the potential of PWPs to strengthen climate resilience. Among the main social protection instruments, the biggest potential to strengthen climate resilience is often ascribed to PWPs if they create climate-smart community assets and transfer knowledge of climate-smart practices. Yet, there is a lack of evidence whether design changes to this end can indeed enhance the contribution of an existing PWP to climate resilience. I use a difference-in-differences approach based on two-period panel data to analyse how a modified PWP model performs compared to the standard model of Malawi’s largest PWP after 24 months. The key modification is to embed public works in a communal watershed management plan with a strong emphasis on collective action and capacity building. I find that the modified approach considerably increased communal watershed management activities through voluntary labour contributions on top of the paid public works labour. While this increase was mainly driven by PWP participants, non-participants also made substantial contributions. I also find a small increase in the adoption of soil and water conservation practices on respondents’ private land, especially by non-PWP participants. These findings imply that such modest changes can make PWPs climate-smarter. In particular, they can broaden the engagement in and adoption of climate-smart activities beyond the group of PWP participants.
The co-authored third essay investigates the relationship between Malawi’s MASAF PWP and social cohesion, specifically within-community cooperation for the common good. Like the existing studies, we face the challenge that neither the assignment of the programme to communities nor the selection of individual participants is randomised. We try to mitigate the endogeneity concerns by triangulating fixed effects panel analyses for a set of outcomes and sectors using two datasets with different units of analysis (households and communities). We find that public works are positively associated with coordination activities and voluntary (unpaid) contributions to public goods, along both vertical ties (between community members and local leaders) and horizontal ties (among community members). Especially for school-building activities, voluntary inputs in the form of labour and other in-kind contributions are higher in the presence of the public works programme. Our results contribute to a better understanding of the link between social protection programmes with community-driven features and social cohesion.
Overall, the findings of the three essays in this dissertation contribute to the knowledge base regarding effectiveness and potential of PWPs across a broad range of outcome areas. Specifically, they offer new insights how to harness the potential of PWP to strengthen climate resilience and into the seemingly positive relationship between PWPs and social cohesion. The findings can help researchers and policy makers who are interested specifically in PWPs or in any of the many objectives that can be pursued through PWPs.
Most Sub-Saharan African (SSA) countries experienced sound economic growth and a declining rate of poverty over the last two decades. Though, by far, the SSA region remains the poorest in the world and faces tremendous political, social, and economic challenges. Moreover, due to the COVID-19 pandemic, SSA entered into a recession with a GDP growth rate of minus 5% in 2020 as ever recorded over 25 years. This has also induced an increase in poverty in the region, which adds up to the structural challenges and further highlight the need of sound policies to address economic growth, governance, jobs, and poverty for the region to meet the Sustainable Development Goals (SDGs) in 2030 and beyond.
This thesis examines the effects of institutional quality, political instability, and a government targeted entrepreneurship program on the accumulation of human, physical, and financial capital by households and firms. In the literature, these factors are identified as the key determinants of economic growth and job creation, yet this thesis contributes to a knowledge gap, especially at the microeconomic level, on how households and firms accumulate these factors in the presence of weak institutional quality, political instability, and government targeted entrepreneurship programs. In particular, this thesis investigates heterogeneity as well as a single country study of the effects of institutional quality and political instability; it also employs a randomized controlled trial (RCT) to assess the impacts of two different targeted entrepreneurship support programs; and finally, it taps on data from this field experiment to assess the performance of two different targeting mechanisms for selecting growth-oriented entrepreneurs. Each paper is self-contained and three among the four papers were written with co-authors.
The first paper assesses the effects of institutional quality and political instability on household assets and human capital accumulation in 19 Sub-Saharan African countries for the period 2003-16. In this paper, the concept of instability is enlarged to include factual instability as measured by the number of political violence and civil unrest events, perceived instability as measured by the perceptions of the quality of institutions by households, and the interplay between factual and perceived instability. Contrary to most previous analyses, this paper takes into account household wealth distribution to show how the effects of political instability differ for poor vs. rich households. For identification, I exploit the variation of factual and perceived instability across 185 administrative regions in the 19 countries. My regressions control for a large range of confounding factors measured at the levels of households, regions, and countries. Overall, factual and perceived instability are associated with higher investments in assets, and factual instability is also associated with more investment in house improvements, yet it is negatively associated with the ownership of financial accounts. With regard to the heterogeneous effects, increased factual or perceived instability is associated with more investments in physical capital but less investments in financial and human capital among rich households, and with less investments in physical, financial and human capital among poor households. These findings suggest that political instability might enhance the accumulation of wealth by rich households and reduce that of poor households, implying that the detrimental effects of political instability have lasting consequences for poor households, especially when poor households are exposed to an actual or even just perceived deteriorating quality of the country’s institutions.
The second paper, written with Nicolas Büttner and Michael Grimm, analyzes households’ investments in assets and their consumption, and education and health expenditures when exposed to actual instability as measured by the number of political violence and protest events in Burkina Faso. There is a large, rather macroeconomic, literature that shows that political instability and social conflict are associated with poor economic outcomes including lower investment and reduced economic growth. However, there is only very little research on the impact of instability on households’ behavior, in particular their saving and investment decisions. This paper merges six rounds of household survey data and a geo-referenced time series of politically motivated events and fatalities from the Armed Conflict Location and Event Data project (ACLED) to analyze households’ decisions when exposed to instability in Burkina Faso. For identification, the paper exploits variation in the intensity of political instability across time and space while controlling for time-effects and municipality fixed effects as well as rainfall and nighttime light intensity, and many other potential confounders. The results show a negative effect of political instability on financial savings, the accumulation of durables, investment in house improvements, as well as on investment in education and health. Instability seems, in particular, to lead to a reshuffling from investment expenditures to increased food consumption, implying lower growth prospects in the future. With respect to economic growth, the sizable education and health effects seem to be particularly worrisome.
The third paper, written with Michael Grimm and Michael Weber, employs a randomized controlled trial (RCT) to assess the short-term effects of a government support program targeted at already existing and new firms located in a semi-urban area in Burkina Faso. Most support programs targeted at small firms in low- and middle-income countries fail to generate transformative effects and employment at a larger scale. Bad targeting, too little flexibility and the limited size of the support are some of the factors that are often seen as important constraints. This paper assesses the short-term effects of a randomized targeted government support program to a pool of small and medium-sized firms that have been selected based on a rigorous business plan competition (BPC). One group received large cash grants of up to US$8,000, flexible in use. A second group received cash grants of an equally important size, but earmarked to business development services (BDSs) and thus less flexible and with a required own contribution of 20%. A third group serves as a control group. All firms operate in agri-business or related activities in a semi-urban area in the Centre-Est and Centre-Sud regions of Burkina Faso. An assessment of the short-term impacts shows that beneficiaries of cash grants engage in better business practices, such as formalization and bookkeeping. They also invest more, though, this does not translate into higher profits and employment yet. Beneficiaries of cash grants and BDSs show a higher ability to innovate. The results also show that cash grants cushioned the adverse effects of the COVID-19 pandemic for the beneficiaries. More generally, this study adds to the thin literature on support programs implemented in a fragile-state context.
The fourth paper, written with Michael Weber, examines the selection of entrepreneurs based on expert judgments for a BPC in Burkina Faso. To support job creation in developing countries, governments allocate significant funds to a typically small number of new or already existing micro, small, and medium-sized enterprises (MSMEs) that are growth oriented. Increasingly, these enterprises are picked through BPCs where thematic experts are asked to make the selection. So far, there exists contrasting and limited evidence on the effectiveness and efficiency of these expert judgments for screening growth-oriented entrepreneurs among contestants in BPCs. Alternative or complementary approaches such as evaluation and selection algorithms are discussed in the literature but evidence on their performance is thin. This paper uses a principal component analysis (PCA) to build a metric for comparing the performance of these alternative mechanisms for targeting entrepreneurs with high potential to grow. The results show expert subjectivity bias in judging contestant entrepreneurs. The paper finds that the scores from the expert judgment and those from the algorithm perform similarly well for picking the top-ranked or talented entrepreneurs. It also finds that both types of scores have predictive power, i.e. have statistically significantly associated with 17 firm performance outcomes measured 10 or 34 months after the BPC started. Yet, the predictive power, as measured by the magnitude of the regression coefficients, is higher for the algorithm metric, even when it is considered jointly with expert judgment scores. Despite the statistical superiority of the algorithm, expert assessments at least through pitches of entrepreneurs have proved useful in many settings where free-riding or misuse of public funds may occur. Hence, efficiency and precision could be achieved by relying on a reasoned combination of expert judgments and an algorithm for targeting growth-oriented entrepreneurs.
These four papers bring new insights on the relationship between weak institutions, political instability, and targeted government support to entrepreneurship for increasing the accumulation of financial, physical, and human capital, and productivity. And these are the key factors for spurring economic growth and creating jobs in SSA. These findings suggest that efficient institutions building in SSA countries would enhance citizen perceptions of good governance which would reduce political instability and enable households including the poor to accumulate productive assets, increase their productivity and reduce poverty. The findings also suggest that targeted government entrepreneurship support programs, e.g. in the forms of cash grants with monitored disbursements yet flexible in use, can enhance firms’ human capital, productive assets, and innovations, even in the short term. Moreover, the targeting mechanism of such programs could be made more effective and efficient by relying on a combinaison of expert judgments and an algorithm for picking growth-oriented entrepreneurs.
In many cases, transitioning towards sustainable agricultural production requires farmers to change their practices. These changes can include the adoption of sustainable agricultural practices, water-saving, or the disadoption of excessive chemical input use or land burning. Policy makers interested in making agricultural production more sustainable need to understand what encourages the uptake of sustainable practices and what is effective in reducing unsustainable practices. This thesis seeks to understand whether and how information provision and endorsement can contribute to the transition towards more sustainable agricultural systems.
The thesis consists of three self-contained papers. The first paper explores the potential of religious endorsement for inducing pro-environmental behaviour and encouraging the disadoption of fire as an agricultural practice, thereby preventing forest fires. The paper analyses the impact of a fatwa (an Islamic religious ruling) on reducing fire incidence in Indonesia. Results indicate that fire incidence decreased in Muslim majority villages following the issuing of the fatwa. For the post-fatwa period from August 2016 to December 2019, the average monthly effect amounts to around 2.2 prevented fire events per village. This is a considerable effect. The paper concludes that fire prevention efforts, and potentially other environmental conservation efforts, could benefit significantly from support by religious institutions and stakeholders.
The second paper investigates the role of information provision and training for the adoption of organic farming practices in Java, Indonesia. We use a randomised controlled trial (RCT) to identify the impact of a three-day hands-on training in organic farming for smallholder farmers. We find that the training intervention increased the adoption of organic inputs and had a positive and statistically significant effect on farmers’ knowledge and perceptions of organic farming. Overall, our findings suggest that information constraints are a barrier to the adoption of organic farming, as information provision increased the use of organic farming practices.
The third paper investigates whether urban and suburban Indonesian consumers are willing to pay a price premium for organic food. We use an incentive-compatible auction based on the Becker-DeGroot-Marschak (BDM) approach to elicit consumers’ WTP. We further study the effect of income and a randomised information treatment about the benefits of organic food on respondents’ WTP. Estimates suggest that consumers are willing to pay a price premium for organic rice, on average 20 percent more than what they paid for conventional rice outside of our experiment. However, our results also indicate that raising consumers’ WTP further is complex. Showing participants a video about the health or, alternatively, environmental benefits of organic food was not effective in further raising WTP. Exposure to the environmental benefits video was, however, effective in raising stated organic food consumption intentions.
Governments around the world currently focus on shaping the digital economy. Particular attention is paid to Internet platforms, Internet infrastructure and data as essential components of the digital economy. The three studies in this thesis contribute to the understanding of the behavior of firms in each of these domains and derive insights for future regulations and business projects.
The first study deals with the ranking of content on Internet platforms and how it affects the incentives of content providers to invest in content quality. The focus of the study is on sponsored ranking and organic ranking, but the case that a vertically integrated content provider is favored by an Internet platform is also taken into account. Using a game theoretic model, it is shown that there is no ranking design that strictly leads to more investment compared to the other designs. It is also shown that the Internet platform usually chooses the type of ranking that, from the perspective of the Internet platform and consumers, yields the best expected overall content quality. The second study deals with the incentive of Internet service providers to throttle specific Internet content. The key finding is that Internet service providers use this instrument to utilize the capacity of their telecommunications network more efficiently. This leads not only to more benefits for Internet users, but also to a higher incentive to invest in network capacity due to better monetization. The third study examines the circumstances under which firms are willing to share data with other firms. By means of an economic laboratory experiment, it is shown that more data is shared if the firms have control over who exactly they share data with. Thus, for example, data pools that grant unrestricted data access to all participating firms can be expected to perform worse than data pools that give their participating firms control over with whom their uploaded data is shared. In addition, the third study finds that established relationships are characterized by more data sharing and less volatility in the amount of shared data than new relationships. The study concludes that data sharing projects should not be expected to work optimally right away.
In summary, the studies in this thesis identify a number of costs that may arise when digital firms' choice is restricted by regulation or design. The ability of Internet service providers to throttle certain content and the ability of Internet platforms to choose the ranking design are usually used in the best interests of consumers. Data sharing also works best when firms are free to decide who gets their data.
Hazardous materials (hazmat) have become important goods for satisfying the industrial and customer demand in our modern society. The transportation of these materials is always associated with safety, security and environmental concerns due to the dangerous nature of the cargo. To improve the safety of the transportation process hazmat transportation problems have become a popular research topic in the field of operations research. This thesis contributes to the ongoing research on the hazmat transportation problem. It provides an extensive overview of the existing literature on the hazardous materials transportation problem and offers a new classification extending the existing ones. With particular focus on the hazardous materials vehicle routing problem (HMVRP), this thesis compares different risk models and analyses their influence on the problem outcomes. Additionally, heuristic and meta-heuristic solution procedures are proposed for handling the NP-hard nature of the problem.
For this purpose, four different studies are conducted. Study 1 presents a state of the art literature review including over 300 contributions to the hazmat transportation problem. The historical development of the research field is analyzed and the most important journals are identified. A detailed classification focusing on hazmat transportation on public roads is provided. Furthermore, the study identifies research gaps and presents new research opportunities. Study 2 and 3 investigate the effects of path generation in a realistic urban network on the outcomes of the HMVRP. Additionally, different risk models for the HMVRP are compared and their influence on the problem solutions is analyzed. Study 2 proposes a simple but effective heuristic algorithm to solve the HMVRP with load-independent risk models. Study 3 extends the focus and includes load-dependent risk models. The influence of six different risk models on the solution outcomes of the HMVRP is compared and the tradeoff between risk minimization and the minimization of traveled distance is investigated. For this purpose, more than 1,700 problem instances are solved to optimality using CPLEX. In study 4 a hybrid genetic algorithm (HGA) for solving the HMVRP with a load-depending risk model is proposed. The HGA aims to find pareto-optimal solutions for the bi-objective HMVRP when risk and travel distance are addressed simultaneously. The structure of the HGA is explained and experimental findings are presented.
In conclusion, this thesis contributes to an improved understanding of the general development in the research field of hazmat logistics and the influence of different risk models on the solution outcomes of the HMVRP. Additionally, heuristic solution methods are proposed and tested for finding compromise solutions when the bi-objective case of risk and distance minimization is addressed. Furthermore, this thesis helps new researchers the access to the field of hazmat logistics as it provides a structured overview of the research field while pointing out research gaps. To address some of the identified research gaps, the thesis provides an extensive analysis of the risk modelling approaches. Thereby, it provides new insights to the basic research on risk modelling for the HMVRP. Finally, to overcome the long computation times of large problem instances heuristic solution approaches are proposed.