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In this thesis a new approach to building product recommender systems is introduced. By using a customer-centric dialogue, the customers' preferences are elicited. These are the basis for inferring utility estimations about the desired technical properties of the products in question. Systems built this way can both operate autonomously, e.g., in an online store, and support a salesperson directly at the point-of-sale. The core of the approach is formed by a layered domain description that models customer stereotypes and needs, product attributes, the products themselves, and the causal interrelations between customer and product properties. Maintenance of the domain description, i.e., keeping the model up-to-date in face of frequent changes, is facilitated by the clear separation of concerns provided by the layered structure. In fact, the most frequently used class of updates can be handled in an entirely automated way if some constraints are satisfied. On a high level of abstraction, the system behavior is described by State Charts that are parameterized according to the domain description. Those parts of the system description where State Charts would be too imprecise are implemented by separate components realizing the required complex semantics. From the domain description, a Bayesian network is generated that forms the core of the inference engine of the recommender system. The network essentially controls the system-initiated dialogue flow and the recommendation process. Due to the characteristics of Bayesian networks, it is possible to respond to user-initiated dialogue steps in a natural way. Moreover, an explanation of the current recommendation can be generated without having to explicitly encode additional information in the modeling layer. Finally, a database structure and the SQL queries necessary to obtain recommendations can be inferred from the corresponding parts of the domain description. Instantiation of the system to a specific business domain is supported by a dedicated maintenance application that hides the complexities of the underlying algorithms. Thus, day-to-day system updates by non-technical domain experts, e.g., product managers, are facilitated. The developed concepts were implemented in cooperation with a local industry partner who intends to apply the recommender system in the field of mobile communications.
Today the world of multimedia is almost completely device- and content-centered. It focuses it’s energy nearly exclusively on technical issues such as computing power, network specifics or content and device characteristics and capabilities. In most multimedia systems, the presentation of multimedia content and the basic controls for playback are main issues. Because of this, a very passive user experience, comparable to that of traditional TV, is most often provided. In the face of recent developments and changes in the realm of multimedia and mass media, this ”traditional” focus seems outdated. The increasing use of multimedia content on mobile devices, along with the continuous growth in the amount and variety of content available, make necessary an urgent re-orientation of this domain. In order to highlight the depth of the increasingly difficult situation faced by users of such systems, it is only logical that these individuals be brought to the center of attention. In this thesis we consider these trends and developments by applying concepts and mechanisms to multimedia systems that were first introduced in the domain of usercentrism. Central to the concept of user-centrism is that devices should provide users with an easy way to access services and applications. Thus, the current challenge is to combine mobility, additional services and easy access in a single and user-centric approach. This thesis presents a framework for introducing and supporting several of the key concepts of user-centrism in multimedia systems. Additionally, a new definition of a user-centric multimedia framework has been developed and implemented. To satisfy the user’s need for mobility and flexibility, our framework makes possible seamless media and service consumption. The main aim of session mobility is to help people cope with the increasing number of different devices in use. Using a mobile agent system, multimedia sessions can be transferred between different devices in a context-sensitive way. The use of the international standard MPEG-21 guarantees extensibility and the integration of content adaptation mechanisms. Furthermore, a concept is presented that will allow for individualized and personalized selection and face the need for finding appropriate content. All of which can be done, using this approach, in an easy and intuitive way. Especially in the realm of television, the demand that such systems cater to the need of the audience is constantly growing. Our approach combines content-filtering methods, state-of-the-art classification techniques and mechanisms well known from the area of information retrieval and text mining. These are all utilized for the generation of recommendations in a promising new way. Additionally, concepts from the area of collaborative tagging systems are also used. An extensive experimental evaluation resulted in several interesting findings and proves the applicability of our approach. In contrast to the ”lean-back” experience of traditional media consumption, interactive media services offer a solution to make possible the active participation of the audience. Thus, we present a concept which enables the use of interactive media services on mobile devices in a personalized way. Finally, a use case for enriching TV with additional content and services demonstrates the feasibility of this concept.