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Innovate with Crowds. Co-Creation and Idea Evaluation in Internal and External Crowdsourcing.
(2020)
Crowdsourcing seems to be a promising approach for organizations to overcome challenges widely discussed in innovation and organizational research. However, the extent to which an organization can leverage the benefits from crowdsourcing is contingent on which type of crowd is addressed and how crowds are used. Based on unique data from crowdsourcing contests, the dissertation provides insights how to innovate with internal and external crowds in order to utilize their potential for co-creation and idea evaluation.