B-to-B-Marketing im Zeitalter von Industrie 4.0
Author: | Ines BruschORCiD, Virginia Lober |
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ISSN: | 1865-6544 |
ISSN: | 1865-7516 |
Title of the source (German): | Marketing Review St. Gallen |
Document Type: | Scientific journal article peer-reviewed |
Language: | German |
Year of publication: | 2016 |
Volume/Year: | 33 |
Issue number: | 4 |
First Page: | 56 |
Last Page: | 62 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |