The influence of customer loyalty program design on the relationship between customer motives and value perception
Author: | Henning Kreis, Alexander Mafael |
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DOI: | https://doi.org/10.1016/j.jretconser.2014.04.006 |
ISSN: | 0969-6989 |
Title of the source (English): | Journal of Retailing and Consumer Services |
Document Type: | Scientific journal article peer-reviewed |
Language: | English |
Year of publication: | 2014 |
Tag: | Customer loyalty programs; Customer motives; Customer value |
Volume/Year: | 21 |
Issue number: | 4 |
First Page: | 590 |
Last Page: | 600 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |