Image, Brand Relationships and Customer Value: Exploring the Moderating Role of Advertising Spending- and Labour-intensity in Customer Loyalty
Author: | Laszlo Sajtos, Henning Kreis, Roderick Brodie |
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DOI: | https://doi.org/10.1108/JSTP-11-2013-0261 |
ISSN: | 2055-6225 |
Title of the source (English): | Journal of Service Theory and Practice |
Document Type: | Scientific journal article not peer-reviewed |
Language: | English |
Year of publication: | 2015 |
Tag: | Advertising spending intensity; Labour-intensity; Loyalty formation; Service brand; Value creation |
Volume/Year: | 25 |
Issue number: | 1 |
First Page: | 51 |
Last Page: | 74 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Marketing |