Exploring the acceptance of technology for mobile shopping: an empirical investigation among Smartphone users
Author: | Michael GroßORCiD |
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DOI: | https://doi.org/10.1080/09593969.2014.988280 |
ISSN: | 0959-3969 |
ISSN: | 1466-4402 |
Title of the source (English): | The International Review of Retail, Distribution and Consumer Research |
Document Type: | Scientific journal article peer-reviewed |
Language: | English |
Year of publication: | 2015 |
Tag: | German Consumer; M-shopping; Mobile Shopping Acceptance; Smartphone; Technology Acceptance Model (TAM) |
Volume/Year: | 25 |
Issue number: | 3 |
First Page: | 215 |
Last Page: | 235 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Planung, Innovation und Gründung |