Mobile shopping: a classification framework and literature review
Author: | Michael GroßORCiD |
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DOI: | https://doi.org/10.1108/IJRDM-06-2013-0119 |
ISSN: | 0959-0552 |
Title of the source (English): | International Journal of Retail & Distribution Management |
Document Type: | Scientific journal article peer-reviewed |
Language: | English |
Year of publication: | 2015 |
Tag: | Classification framework; M-shopping; Mobile shopping; Retail; Retail-based literature |
Volume/Year: | 43 |
Issue number: | 3 |
First Page: | 221 |
Last Page: | 241 |
Faculty/Chair: | Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG ABWL, insbesondere Planung, Innovation und Gründung |