Beyond Profitability of Energy-Saving Measures—Attitudes Towards Energy Saving

  • Private homeowners can save considerable amounts of energy and money, if they retrofit their homes according to up-to-date energy efficiency standards. From an expert point of view, many of these technical measures are profitable in relatively short payback times, if only additional costs are considered. Apparently, many homeowners do not follow this type of rationality and do solely not regard their refurbishment as an investment. Drawing on the results of an empirical survey of retrofit activities among 1,008 homeowners in Germany, it is argued that refurbishments are the outcome of a broader decision which is shaped by an alliance of economic and non-economic motives and goals. Energy-saving measures is expected to lower the burden of operating costs in a perceptible way and secure the value of the house, but they must also correspond to needs like comfort, convenience or belonging in order to be realized.

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Metadaten
Author: Stefan ZundelORCiDGND, Immanuel Stieß
DOI:https://doi.org/10.1007/s10603-011-9156-7
ISSN:0168-7034
Title of the source (English):Journal of Consumer Policy
Document Type:Scientific journal article peer-reviewed
Language:English
Year of publication:2011
Volume/Year:34
Issue number:1
First Page:91
Last Page:105
Faculty/Chair:Fakultät 5 Wirtschaft, Recht und Gesellschaft / FG Allgemeine VWL mit dem Schwerpunkt Energie- und Umweltökonomik
Institution name at the time of publication:Fakultät für Ingenieurwissenschaften und Informatik (eHL) / Prof. AVWL mit dem Schwerpunkt Energie- und Umweltökonomik
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